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If You Want a Successful Career in Real Estate Sales...

You must:
  • Market and promote yourself effectively and consistently
  • Continue to learn and improve your skills
  • Build your reputation with each client, customer, and transaction

This site is dedicated to helping you do all three. It's a work in progress, so come back often for new "free letter" offers, and new products and services designed to help you build your business.

Your Website

You may have a page on a company site, and that's fine. But to really promote YOU, you need your own website.

And you need to have control of your own content. So please, for your sanity and peace of mind, follow this advice:

Buy your own domain name and have it registered only to you. After seeing friends get into all kinds of long drawn out messes over this issue, I can tell you that this is absolutely vital.

Tie your domain name to YOU, not to the company you work for. You may be very happy where you are, but things can change.

When you choose a website provider:

  • Make sure that you have the right to use any copywriter you choose - not just the copy they provide.
  • Make sure that you will have easy access to make changes as you see fit, any time you want.
  • Make sure that you'll have the ability to add pages.
  • Don't get restricted to some little "box" for your promotional message.
In other words, maintain control. It's your site, you're paying for it, and you should have the final word about its content.

What belongs in an agent website, and why?

We all have our own opinions. You can read mine at Copy by Marte.

Your Agent Bio

This is the document that allows your prospective clients to see who you are and what you stand for. If there is one page on your website that deserves extra attention, I believe that it is this one, because in today's world, people need a reason to trust.

Read more about why this is so important and see samples on my Better Bio page.

Real Estate Prospecting Letters

Staying in touch via postal mail or email is one sure way to be the agent your prospects think of when they're ready to buy or sell homes or land.

But... writing effective real estate prospecting letters means spending at least a couple of hours on each one - and that's if you enjoy writing. If you don't enjoy writing, you could spend many more hours.

Now you don't have to take that time away from meeting clients face-to-face or enjoying free time with your friends and family. Now you can simply choose one or more of 20+ pre-written real estate prospecting letter sets, personalize them, load them into your computer and/or your autoresponder, and you'll be finished in less time than it takes to write just one good letter.

Choose from Letters to Buyers or Letters to Sellers.

Interested primarily in listing expireds? Choose from the Expired Listing Letters

Want more short sale listings? Choose from these Letters to sellers in distress.

E-books

For New Agents: 107 Ways to Build Your Real Estate Career on a Tiny Budget

This real estate ebook focuses primarily on real estate marketing and self-promotion, but also includes tips you can use to build your reputation and improve your skills.

Getting Clients

For new real estate agents and agents who are "stuck," this ebook offers advice on choosing and building your niche, making your real estate ads stand out from the crowd, and finding new and better real estate clients.

The Land Buyer's Guidebook

Written primarily for consumers, this one can help keep you out of court.

Home Building Simplified

Not for agents - but a nice one to download and print as a gift for your buyers who plan to build on property they've purchased through you.

Free Resources:

How to Make the Highest and Best Use of an "Empty" Week

Here's a list of 14 activities you can do today to help make sure you have real estate clients to see next week and next month.

FREE Letters to Help Expand Your Sphere of Influence

A set of 3 short letters to send to other business people in your community. Request yours at the Copy by Marte website.

More advice...

Making the most of Floor Day

Avoid conflict in your real estate brokerage by not Taking Sides

Don't let your personal habits interfere with your success.

If you think your real estate career is getting off to a slow start, you might get some encouragement from reading about my "Humble Start." At the very least you might laugh at some of what went on, and be amazed at how technology has changed the real estate profession.

Want to see where your web visitors come from?

Do you ever wonder who is visiting your site and where they live?

Now you can find out with a free widget from ClustrMaps

Come back often

Please do come back to visit often - I'll be adding more!

Yours for boundless prosperity,

P.S. If you'd like to take your marketing in a better direction, do the exercise in my Questions for Realtors list. It will help you see the unique benefits you bring to the marketplace, so you can better focus your promotions.


One more thing... Join Active Rain. It's a friendly place where people from all phases of the real estate industry come together to share advice and encouragement.


Marte Cliff (Marte Cliff Copywriting): Real Estate Trainer in Priest River, Bonner County, Idaho
 

 

 

 

Disclaimer: You may assume that products and services other than ebooks and prospecting letters are affiliate products, for which I will be paid a small fee should you decide to purchase.

Marte Cliff, Copywriter |208-448-1479 |writer@marte-cliff.com |1794 Blue Lake Road | Priest River, ID 83856