You may have a page on a company site, and that's fine. But to really promote YOU, you need your own website.And you need to have control of your own content. So please, for your sanity and peace of mind, follow this advice:
Buy your own domain name and have it registered only to you. After seeing friends get into all kinds of long drawn out messes over this issue, I can tell you that this is absolutely vital.
Tie your domain name to YOU, not to the company you work for. You may be very happy where you are, but things can change.
When you choose a website provider:
A good alternative to hiring a website provider is to create your own site using Wordpress.
That may sound daunting, but believe me - if someone as non-techie as I am can do it, you probably can too. When I did it, it was trial and error, but you don't have to take that route. Thanks to some good people who want to see real estate agent succeed, you can download a free report that will take you step-by-step through the process.
Before you decide whether to hire a website provider or create your own, read this report from First Site Guide.
Obviously, you need to reveal the city or area where you sell real estate. (Oddly, some sites do keep this a secret. You have to figure it out from the phone number.)
Next, you must come out of hiding and reveal your own name. Again, some agent websites try to keep it a secret.
You need a search function, so visitors on your page can learn what's for sale.
And then... If you want to capture real estate buyers and sellers,in addition to your home search function, your web site must include:
This is the document that allows your prospective clients to see who you are and what you stand for. If there is one page on your website that deserves extra attention, I believe that it is this one, because in today's world, people need a reason to trust.
Read more about why this is so important and see samples on my Better Bio page.
Your blog offers advice, tips, and hopefully some personal insight from you. Thus it helps your visitors get get to know you.
Unfortunately, sometimes writing for the blog is just one task too many. So you start, but can't keep up. And that's worse than not starting at all.
I believe you should write some "personal insight" posts and stories about local events and businesses when you can. But I know - sometimes you just can't get it done. So here's the next best thing: Pre-written blog posts, delivered to your inbox every 7 days.
Instead of trying to find an hour or more to write and post a message, you can spend 5 or 10 minutes adding a pre-written post to your blog. If you have time to add something of your own before the next post arrives, all the better. But the pre-written posts will save your blog from being seen as "abandoned."
Learn more about this new real estate marketing service from Copy by Marte.
While buyers visiting your site probably already know that they want to purchase a home in your area, they may not know about the various neighborhoods or communities you serve.
Thus, some good information about each neighborhood or community will be useful to visitors, while also adding to your site's search engine placement. But please... write your own or have it written. Research is good, but after you've done the research, put it in your own words. When you cut and paste from Wikipedia you simply look like everyone else - and the reading is dry.
Some real estate websites capture visitor names before allowing them to view homes for sale. Some insist on taking names before revealing the information I hope you'll share on your blog.
My personal opinion is that this is a poor idea. Since that information is available elsewhere for free, why should visitors leave their names and take a chance on being bombarded with marketing emails?
Instead, use your autoresponder to offer something of more value. You can write (or purchase) a special report that addresses their particular concern. For instance, my expired listing letter set includes a report entitled "Why Didn't it Sell?" and my FSBO letters offer a report that gives advice on getting started. The first letter in my short sale set outlines the choices available to distressed homeowners.
If your City/ County / State offers help for buyers or sellers, you could write a report outlining the various programs available. You could also offer a current "state of the market" report. Whatever is of highest concern and interest to a specific set of buyers or sellers is a good topic for a special report.
One more thing... you'd be wise to make different offers on different pages. After all, buyers have different concerns from sellers. Sellers facing foreclosure have different concerns from sellers who own their homes outright.
Capturing names separately allows you to send relevant follow-up emails.
Have questions? Please feel free to contact me.
Yours for boundless prosperity,get in touch. Writing for real estate is what I do.