Prospecting for listings via letters is a tried and true method - made easier now with web page capture forms and auto responder email marketing. (But that doesn't mean you shouldn't mail letters to selected individuals.)
What your letters say does matter, so don't take chances. Choose from these real estate letter sets written by a professional copywriter who knows the business of real estate and understands the emotions that cause buyers and sellers to choose one agent over another.
You won't find hard-sell here. These letters are designed to build trust even before your new clients meet you.
Click on any of the titles below to learn more about each of these letter sets.
This set is designed to offer information and advice to homeowners (or land owners) who are thinking of listing but haven't yet chosen an agent.
The Seller Service letters are a handy way to keep in touch with your own listing clients, even when you don't have anything specific to say about their listing.
As the name indicates, these letters should go out to homeowners in the geographic territory you've chosen for your own. You can put them in postal mail or even hand-deliver them. They'll keep you in touch with your geographic niche and encourage them to think of you any time someone mentions real estate.
Use these letters when you can't find the house your buyers want among those currently listed.
These are the letters to choose if you're targetting the owners of high-end luxury homes.
This set is all about advice - it outlines the steps they must take in order to successfully sell a home. And of course each letter ends with an offer from you to take over the work if they're becoming weary!
The expired listing letters begin with a special report entitled "Why Didn't it Sell?" then go on to explain the importance of proper pricing, presentation, marketing, and follow-up.
Like the 10-letter set, these explain the basics of what makes a listing sell.
For agents who prefer sending postcards or short email messages.
These letters begin with the choices available to homeowners in trouble, then go on to position short sales as the best choice. They stress the importance of choosing an agent who knows how to get a short sale to closing.
These are ALMOST identical to the other short sale set - but mention the fact that you hire a negotiator.
Now that California no longer allows deficiency judgments, some sellers may think it's OK to simply let a house go into foreclosure. These letters explain why a short sale is better for them in the long run.
For sellers who have received a notice of default and may or may not have equity.
Also for homeowners who may or may not have equity, but short enough to fit on postcards.
When you purchase lists and know the homeowners do have equity, use these letters.
These letters showcase the benefits of using a new agent.
For agents who are prospecting for probate listings - letters with a gentle touch. These come in two parts: Letters to heirs/executors and letters to attorneys.
For agents who have buyers who have expressed interest in an unlisted house.
For agents who specialize in assisting senior citizens with the sale of their homes.
These letters tell why now is a good time to market multifamily properties in spite of the fact that rents are up. They also point out the specialized knowledge and skills necessary to market and sell income producing property.
Like the prospecting letters, these expired listing letters point out the reasons why selling multi-family properties is different from selling a single family home - and why they need your expertise.
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Wishing you boundless prosperity,
P.S. Want more ways to build your business without spending a lot of money?
Read my new e-book: 107 Ways to Build Your Real Estate Career on a Tiny Budget.
Have questions? Have ideas for my real estate marketing ezine or for letter sets you need? Write me! firstname.lastname@example.org